Michael Toledo

Marketing, Creative

What is B2B Content Marketing?

July 5, 2021 2 Minute Read

Other businesses have a problem. Your business has the solution. You’d think it would be more simple to match these two things together, but alas...this marketing challenge is here to stay.

Marketing

How Content Marketing 2.0 is Changing the Game

June 28, 2021 4 Minute Read

The key to Content Marketing 2.0 is strategic thinking during the content planning phase, and resourceful utilization once the media is produced.

Marketing, Creative

Finding the Right Podcast Partner Is a Match Made...

April 27, 2021 3 Minute Read

Podcasts are about more than just recording audio and uploading it to the Internet. Proper planning, creative vision, and timely execution are key to a successful launch.

Other

Negative Side Effects of Employees Working from...

January 6, 2021 2 Minute Read

As of June of 2020, it’s estimated that almost 66,000,000 people — or 42% of the American workforce — are now working from home. (Stanford’s Institute of Economic Policy Research).

Creative, Other

What are Internal Podcasts? (With Examples)

January 6, 2021 2 Minute Read

Here’s a question for Human Resource departments and all you business owners out there...How do you communicate with your employees? More specifically, how do you communicate in a way that actually resonates with your employees?

Creative, Other

Who Listens to Podcasts? And Why?

December 10, 2020 2 Minute Read

Podcasting is a unique and powerful way to connect with your audience. But who’s listening? What do we know about the average podcast listener?

Marketing, Creative

Podcast Listenership Trends Moving Into 2021

December 10, 2020 2 Minute Read

What is the most important measurement of your marketing efforts? Most executives would give the same answer: ROI. We’re most comfortable creating marketing content that is easy to track through to the final purchase. We like to know exactly who our audience is and how to reach them.

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