Meghan Keaney Anderson - VP of Marketing at HubSpot

Should you start a marketing campaign when ROI can be hard to measure? 

How do you convince your boss (and yourself) that it’d be worth it? 

In this episode of Light’s, Camera, Grow, we sit down with Meghan Keaney Anderson, VP of Marketing at HubSpot, and discuss the idea of taking a step back from the question of ROI, and asking the most important question in marketing: “What is the goal of this content?”

Meghan pulls from her 10+ years of marketing experience to talk about the benefits of creating video and podcasts for your business and challenges the marketing community to take chances and experiment with new mediums.

Things we talk about:

  • Gaining access to a new audience
  • How to network effectively
  • Is video podcasting expensive?
  • Does video help SEO?
  • Is podcasting the social media marketing of 2020?


You can find and connect with Meghan: 

Light’s, Camera, Grow is a Tobe Agency podcast, dedicated to bringing strategies and insight to grow your business with powerful marketing, and even more powerful content. 

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