Welcome to Lights, Camera, Grow a seasonal show that explores new ways to build and use rich media (like videos and podcasts) to help grow your business.

Join us this season as we explore and breakdown why video podcasts as pillar content is a key to generating ROI, why you need to build your team like a media company, and why not having a relevant YouTube channel is causing you to miss out on world's second-largest search engine.

Our mission in this series is to help you figure out how to use video podcasts to grow your business.

 

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B2B (Business to Business) marketing is boring.  “A lot of brands just try and sell their product. A little too in your face. I don’t think people want that... Brands that have gotten into the podcast space, for the most part, don’t make that many...

B2B (Business to Business) marketing is boring.  Always has been.  In an industry that has long been successful by “playing it safe”, B2B companies have been able to thrive in a world of suit jackets and old-school professionalism.  However, as...

Should you start a marketing campaign when ROI can be hard to measure?  How do you convince your boss (and yourself) that it’d be worth it?  In this episode of Light’s, Camera, Grow, we sit down with Meghan Keaney Anderson, VP of Marketing at...

You’re marketing wrong: don’t just grab attention, hold it.  Say hello to Jay Acunzo.  Jay is an entrepreneur, creator, teacher, writer... basically he does it all. He combines his extensive experience working at ESPN, Google, and HubSpot with his...

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