The regenerative medicine market is exploding, projected to reach $169 billion by 2034. Patients are actively searching for alternatives to surgery and pharmaceuticals, creating a massive opportunity for your stem cell business.
But for many providers, this opportunity is paralyzed by fear. You’ve heard the horror stories: ad accounts shut down, Google bans, and even FDA warning letters. You want to help patients, but you don't know how to talk about it without risking your license.
In this special webinar episode of Grow Smarter, Andrew Hong teams up with Chuck Meeker, JD, PhD, co-founder of Hyagen Medical, to deliver the definitive guide to stem cell marketing. We debunk the "Google Ban" myth, explain why Paid Ads are a trap, and show you exactly how to build an organic stem cell marketing plan that attracts high-intent patients while keeping you compliant.
This myth is brought about because providers aren't marketing experts, but they're required to understand the nuances of how paid search marketing works. Many providers believe that simply putting the words "stem cell therapy" on their website will get them de-indexed by Google. This is false. You will not be banned from Google’s organic search results for having educational content. However, you will be banned from their ad platform if you try to run stem cell advertising. There is a ton of
Marketing compliance isn't just about avoiding certain words; it's about biological accuracy.
3. Answering the Hard Questions: Autism & Legality
Patients will ask difficult questions like, "Does this help with Autism?" or "Is this legal?"
Your marketing is only as compliant as your product. If you are buying non-compliant cells, your stem cell marketing services will fail. Chuck advises asking every supplier three questions:
Can I see your FDA Tissue Establishment Registration? (This is public info).
Can I tour your lab? If a supplier claims their lab process is "proprietary" and refuses a tour, that is a massive red flag. Transparency is your only safety net.
Stop guessing with your marketing. At Tobe Agency, we help healthcare and wellness entrepreneurs build the foundational systems they need to scale with confidence.
From compliant website copy to Local SEO that attracts high-value patients, we ensure you waste less and grow smarter.
Andrew: Welcome everybody. It's great to have you all here. I am super excited to be here today with Chuck Meeker, who is the co-founder of Hyagen Medical. I thought it would be great today if I could do a presentation on more from a marketing standpoint with a sort of legal and compliance lens placed over it.
The reason why I put this presentation together today was because stem cells and stem cell therapy is increasingly becoming a fixture in the healthcare market. Even Peter Attia had a 60 Minutes interview a couple of weeks ago. It's all over the internet now.
I think there are providers out there who might want to offer stem cells, but they're scared of marketing it because of the potential running afoul of FDA regulations. I hear providers say all the time, "I can't put stem cells on my website because I'll get banned from Google."
I just want to say that this is false. You will not get banned from Google, but you will get banned from their ad platform if you aren't careful. You have to understand the difference between buying traffic and earning traffic.
On the left side, we have Paid Ads. This is where you pay Google to skip the line. Because money is changing hands, Google is very strict here. If you try to bid on keywords like "stem cell therapy," their automated systems will flag you. This is what we call the "Red Zone."
On the right side, we have Organic Search. This is SEO. Google's mission is to organize the world's information. They want to index high-quality educational content. So for anything related to stem cell marketing, our strategy needs to shift away from buying customers with ads to earning them with compliant educational content that's going to rank organically.
Chuck, can you talk a little bit about the Hyagen way and why Hyagen decided to take this approach?
Chuck: Sure. At Hyagen Medical, we believe there is a right way to do everything in this industry. There is a right way to procure bioethical donated birth tissue. There's a correct way to educate clinics. And there's a correct way to market and advertise stem cells without running afoul of federal laws.
We started at the foundation and said, "What is the right way?" I'm an attorney by trade, but my background is in the life sciences. I have a PhD in oncological sciences. So I really nerd out over the intersection between law and regulation and science and medicine.
Andrew: Let's get to the science. When you're talking about stem cells, could you maybe give us a primer on the right way to say it? What should we stop saying?
Chuck: In the "stop saying" category, number one: We wanna stop saying that stem cells will do anything.
I'm not saying stem cells aren't effective. I'm saying we need to stop talking about stem cells as doing something—like regrowing tissue or repairing areas of damage. That's not what they do biologically.
Instead, birth tissue-derived stem cells are nature's carrier vehicles. They are delivery trucks. They're full of natural biological human growth factors and cytokines.
So we talk about a Delivery Truck Analogy. The cargo is the growth factors. When those growth factors bind to a cell receptor, that signaling message gets transferred inside the cell, and the cell responds. It wasn't the stem cell that did the healing; it was the patient's own body.
So stick to the delivery truck analogy. They will always effectively deliver natural biological human growth factors. Full stop.
Andrew: That is such an important nuance. Now, let's talk about the website. The number one page that is a signal to Google that you offer a service is your Service Page.
The first thing is the H1 Headline. It is so important to have the geography inside your H1. If I put "Stem Cell Therapy in Lehi, Utah," that signals to Google that you're a local service provider.
Next is: What is it? Chuck, what is the compliant way to describe stem cell therapy?
Chuck: A short descriptor might be: "Stem cell therapy involves administering FDA compliant umbilical cord stem cells therapeutically." That lets people know this is not plant or fish stem cells, and it's not stem cells taken from my own body.
Andrew: What about vetting the supplier? What questions should a provider ask?
Chuck: I would ask three main questions:
If they won't show you these things, it's a huge red flag.
Andrew: Another common question providers get is: "Is it legal?"
Chuck: It's always important to let people know you're not flying under the radar. You can say: "Guess what? Stem cell therapy is legal in the US, but you need to visit a compliant provider that sources stem cells from an FDA registered lab."
Andrew: That is an outstanding FAQ question. In fact, there are tens of thousands of searches a month for "are stem cells legal" right now. There is a wide open space for a stem cell clinic marketing strategy that answers these questions.
To wrap up: You will not be banned from Google for an educational SEO page. But Paid Ads are restricted. Market the "Signaling," not the "Rebuilding." And use email and social media to drive traffic to your compliant page.
Chuck, thank you so much for spending your evening with me and nerding out about legal stuff and marketing stuff.
Chuck: Always happy to. Thank you for your time.