As of June of 2020, it’s estimated that almost 66,000,000 people — or 42% of the American workforce — are now working from home. (Stanford’s Institute of Economic Policy Research).
January 6, 2021
2 Minute Read
2 Minute Read
2 Minute Read
As of June of 2020, it’s estimated that almost 66,000,000 people — or 42% of the American workforce — are now working from home. (Stanford’s Institute of Economic Policy Research).
2 Minute Read
Here’s a question for Human Resource departments and all you business owners out there...How do you communicate with your employees? More specifically, how do you communicate in a way that actually resonates with your employees?
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Podcasting is a unique and powerful way to connect with your audience. But who’s listening? What do we know about the average podcast listener?
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What is the most important measurement of your marketing efforts? Most executives would give the same answer: ROI. We’re most comfortable creating marketing content that is easy to track through to the final purchase. We like to know exactly who our audience is and how to reach them.
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What benefits does a podcast offer for a brand? Most marketers probably think of building brand awareness, or maybe audience engagement.
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Brands looking to produce rich media for marketing and sales efforts face several challenges: Video content can be time-consuming and expensive to produce. Podcasts have a fuzzy ROI, and don’t seem to work as evergreen content.
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You’re ahead of the game. Your brand has a podcast, you’ve got great topics and guests, you’ve mastered editing, and you’re regularly uploading content.
