Blog | Tobe Agency

Tobe Heads North with Black Infusions

Written by Andrew Hong | Feb 28, 2018 6:29:04 PM

A few weeks ago we traveled to Bend, Oregon to film the story of Black Fig, the world's only fig-infused vodka.

Our visit to the distillery kicked off our recent partnership with Black Infusions, the company that produces Black Fig, and we were accompanied by its founder and owner, Michael Davidson.

Coming off a Double Gold Medal win at the 2017 San Francisco World Spirits Competition, Black Fig has seen great traction within the industry and is currently available in 12 markets.

In preparation for continued growth and expansion, Michael recognizes the need for creative and compelling outlets to showcase Black Fig's unique story in an otherwise crowded and repetitive space. In addition to the branded video, Tobe will be developing a content marketing strategy for Black Fig and other upcoming products under Black Infusions. 

Before our trip we didn't know much about Bend, Oregon, but we quickly fell in love with the incredible landscapes, hospitable people, and amazing restaurants. We hope that it is the first of many trips back, and if you've never been you should absolutely add it to your list!