3 Reasons to Transcribe Video Content Into Text

September 27, 2021
2 Minute Read

Marketing

Video content is a great way to share your message with the world. It’s visual, it’s engaging, and there are plenty of ways to repurpose video content so you can speed up content creation. 

Even better? Simply adding text transcription to your videos can make them even more powerful!

There are plenty of free and affordable ways to transcribe your video content into text these days, including

  • Websites that pair you with a transcriber who can have your video translated in 24 hours or less
  • Free and paid transcription sites that use artificial intelligence to automatically transform speech into text
  • YouTube’s own automatic transcription, which uses Google’s Speech Recognition Technology to transcribe and closed caption

Going the extra mile to transcribe your video content hardly feels like going the extra mile because transcription services are generally affordable and easily within reach. 

Now that you know transcription is an easy tool to use in your video strategy, here’s why you should use it:

Not everyone can turn the volume up on your video content

Ever passed the time on your phone in a long line at the grocery store? Secretly scrolled through your newsfeed at work?

More people are using their phones to access the internet these days, which means they won’t always have the privacy or opportunity to listen to your video at full volume.

In a recent study done by the World Advertising Research Center, researchers found nearly 73 percent of internet users will only access the web via their smartphones by the year 2025.

Transcribing your video content into text will become even more important for engagement when more people turn to their phones as their primary internet source and spend less time sitting in front of a laptop or desktop at home. 

Transcribing video into text is more inclusive 

Everyone learns and processes differently; there are people without the ability to hear well. Transcribing your video content into text, therefore, helps include more types of physical abilities and caters to multiple learning styles. 

When your marketing footage is transcribed into text, you’re making it easier for more people to understand its content.

Transcribing your video content into text can help boost SEO efforts

As you might already know, SEO isn’t just about using the right keywords. Your bounce rate and how long people stay on your page(s) also factor into your SEO ranking. If people leave your pages quickly because they can’t hear or understand your video content, it can start to affect your SEO negatively. 

If you include video transcription, visitors are more likely to stay on the page, which tends to help your SEO in a positive way. 

A study done by PLY Media found that transcription increased the likelihood that viewers would watch a video to completion by 80 percent. 

Beyond increased engagement, transcribing video content into text can also help search engines weigh and index your video content, helping expand its reach and authority.

Although transcribing video into text can be an easy detail to overlook, it’s well worth the bit of extra effort. 

Need help creating a video marketing strategy that works for your business?

Check out our free guide to planning, creating and executing a rich media content strategy here. If you have any questions, the experts at Tobe are happy to help.

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