Marketing

Podcasts are about more than just recording audio and uploading it to the Internet. Proper planning, creative vision, and timely execution are key to a successful launch.

What is the most important measurement of your marketing efforts? Most executives would give the same answer: ROI. We’re most comfortable creating marketing content that is easy to track through to the final purchase. We like to know exactly who our audience is and how to reach them.

What benefits does a podcast offer for a brand? Most marketers probably think of building brand awareness, or maybe audience engagement.

Brands looking to produce rich media for marketing and sales efforts face several challenges: Video content can be time-consuming and expensive to produce. Podcasts have a fuzzy ROI, and don’t seem to work as evergreen content. 

If you’ve been keeping up with marketing trends, you already know that video is poised to take over SEO in the near future, just like blogging did years ago. The businesses that build a strong video marketing strategy NOW will be the ones that come out ahead in the new marketing environment.

If you’re reading this, you probably already know that our old SEO strategies are about to become as defunct as a pile of floppy disks next to a landline phone.

Nope, the title of this blog isn’t clickbait. The way you do SEO right now is toast.