There’s more to speed than just moving fast. For example, the fastest runners are also agile. They know how to maximize every last drop of energy, and streamline their race from start to finish.
The same thing applies to content production. Here are some pointers for speeding up content production by using visual assets:
1. Include visual asset specifications in your brand style guide
The very first step is to create a set of clear, thorough guidelines and requirements that dictate what kinds of visual assets your brand will use. This will take time and energy—but not as much time and energy as it takes to explain each tiny-but-important detail to every designer you work with.
Consider including the following visual asset specifications:
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- Logo size/placement
- Colors (logos, text, images, etc.)
- Fonts
- Iconography
- Photography style (mood, diversity of subjects, location, dimensions, etc.)
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Thorough visual asset guidelines will enable you to align your content marketing team around common brand visuals, and lessen the risk of anyone using unapproved assets that don’t align with brand value standards.
Along with streamlining your content production, you’ll create a unified experience for your audience by using consistent visual assets.
2. Create a searchable visual asset database for your brand
If you’ve been producing your own content for any amount of time, you’ve surely noted the need for a centralized repository of images, illustrations, infographics, charts, and other visual assets used by your team.
Organizing and storing your visual assets so that they can be easily recalled will reduce time spent (err...time wasted) on duplicating images that already exist. It will also give you a fast, simple way to beef up written or rich media content with relevant visual assets.
3. Repurpose old content
Sometimes the visual asset IS the marketing content; especially when it comes to social media marketing. Instead of trying to brainstorm new content for a social post or advertisement, dive into your blog archive and look for “upcycle” opportunities.
For example, you may be able to turn a few bullet points from an existing blog into an engaging chart to be shared with an Instagram post.
4. Consider non-traditional visual assets
Visual assets can include testimonials, business updates, value offers, and more. While these items are typically presented as text, they can be easily translated into visual assets that are easily added to web content, social media posts, rich media content, and more.
5. Invest in visual asset management
A high-quality cloud-based storage and sharing service makes it simple to share files between team members and with clients, and store them for later use. Services like Dropbox make have worked for static files and smaller projects, but as you grow and begin to produce more rich media content, you’ll need a solution designed for professional use.
A smooth, resourceful and agile approach to content production will help your team work faster without sacrificing quality. If you could use some guidance on content production, don’t hesitate to reach out to the experts at Tobe. We offer solutions and services geared toward any level of content needs.
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