If seeing is believing, then there’s no denying the power of growth marketing. 

Many people assume all marketing techniques are the same. Whether it’s digital, growth, modern or traditional – it all aims to do two things: 1) bring in leads, and, 2) increase sales. Well, this assumption is not exactly accurate.

You’ve heard of growth marketing. In fact, your competitors just hired a growth marketing firm last month. 

A great ad might get you noticed, but once that campaign is over and done with, what do you have to show for it? One or two sales? A few more likes on your Facebook page?

Written reviews are great, but footage of a real-life customer sharing their story? As a brand, you can’t put a value on that.

It’s no secret that video content is important. According to Cisco, by 2021, 80 percent of web traffic will come from videos alone. Considering that’s just two years away, the time is now to hop on the video bandwagon and start generating some content — or risk getting left behind.

Achieving the right length is crucial if you want your videos to take flight. A video that’s too long will leave viewers bored, distracted, or more likely to look for other content, while one that’s too short won’t resonate or stand out in the crowd.