One of the greatest things about HubSpot is the fact that just about anyone can set themselves up to start running email, blog, and social campaigns with relative ease.

If you’re looking for ways to grow your organization, you’ve likely come across a few different all-in-one marketing platforms. As a HubSpot Partner Agency, we’re going to focus on HubSpot specifically.

A person visits your website and browses around, eventually subscribing to your newsletter by providing an email address. Any basic CRM will add this person to your subscriber list, and leave your marketing and sales team to do the bulk of the heavy lifting in terms of organizing that person into the appropriate buyer persona list and handling the emails that get sent in response to their subscription.

The old marketing term “target audience” has been refined over the years. If you’ve been looking into inbound marketing, you may have heard of “buyer personas”. Your buyer personas are basically segments of your target audience.

We’ve worked in just about every major marketing platform out there, so whether you decide to go with HubSpot or another all-in-one solution, we can help get you setup and ready to launch your first campaigns.

Drastic changes in consumer behavior over the past decade can be directly attributed to the influx of technology.

Technology has become so easily accessible and so widely used that it is essentially an extension of ourselves as human beings.