Podcasts are about more than just recording audio and uploading it to the Internet. Proper planning, creative vision, and timely execution are key to a successful launch.

As of June of 2020, it’s estimated that almost 66,000,000 people — or 42% of the American workforce — are now working from home. (Stanford’s Institute of Economic Policy Research).

Here’s a question for Human Resource departments and all you business owners out there...How do you communicate with your employees? More specifically, how do you communicate in a way that actually resonates with your employees?

Podcasting is a unique and powerful way to connect with your audience. But who’s listening? What do we know about the average podcast listener?

What is the most important measurement of your marketing efforts? Most executives would give the same answer: ROI. We’re most comfortable creating marketing content that is easy to track through to the final purchase. We like to know exactly who our audience is and how to reach them.

What benefits does a podcast offer for a brand? Most marketers probably think of building brand awareness, or maybe audience engagement.

You’re ahead of the game. Your brand has a podcast, you’ve got great topics and guests, you’ve mastered editing, and you’re regularly uploading content.