You know the demand for hormone therapy is growing. You feel it in your practice, you see it in the conversations you have with patients. But here’s a question for you: Do you know where the demand is highest right now? The answer might surprise you.
For ambitious practice owners, it’s not enough to just know that a service is popular. You need to know exactly where to focus your efforts to capture that demand. This is the difference between guessing your way to growth and growing smarter.
At Tobe Agency, we spend our days analyzing data to give small businesses a clear roadmap to growing their practices.
We recently dug into Google Trends and search data for terms like “hormone therapy” and “hormone replacement therapy” to see what’s really happening across the country.
What we found is a massive opportunity, but it’s not evenly distributed.
The data shows a surge in search interest for hormone therapy, with specific states leading the charge. If your practice is in one of these areas, you could be sitting on a goldmine of new patients. If you’re not, the data still tells you exactly what patients are looking for and how to prepare. Ready to see where the action is? Let’s dive in.
The Data Speaks: The Top 10 States Where Demand Is Booming
When we looked at Google search interest for “hormone therapy,” the results were clear. Demand is highest in a specific group of states. This data represents a concentrated group of potential patients actively searching for your services.
Source: Google Trends Data (August 2025) | 'hormone therapy'
Here are the top 10 states with the highest search interest for hormone therapy (as of August 2025):
- Idaho
- Wyoming
- Utah
- Montana
- Vermont
- Colorado
- Alaska
- District of Columbia
- Florida
- Kansas
This isn't just a random list. If your practice is in Idaho or Wyoming, for example, your local marketing efforts for hormone therapy are going to be more impactful than in other states. The engine of patient demand is already running hot. That’s why we emphasize Local SEO as a core growth driver for Healthcare and Wellness practices—it’s one of the most effective strategies to connect directly with patients who are actively searching and ready to take action.
But even if your practice is in California (ranked 59th in our data) or New York (51st), this data is still incredibly valuable. It tells you what is driving the conversation and exactly what kinds of services people are looking for. Now that we know where the demand is, let's look at what patients are searching for. This is where we turn data into a plan for your practice.
The Opportunity: What Functional Health Patients Are Really Searching For
To get found on Google, you have to speak the same language as your potential patients. Our keyword research for “hormone therapy” reveals exactly what’s on their minds.
Core Keywords: The Terms Functional Health Patients Are Using
The top searches aren't just the word "hormone." The highest-volume search terms are surprisingly specific:
- Hormone replacement therapy
- Hormone replacement
- Bioidentical hormone therapy
- HRT
- Testosterone hormone therapy
- Hormone therapy for women
- Prostate hormone therapy
This tells us that patients are highly informed.
Source: Google Trends Data (August 2025) | 'hormone therapy'
They are moving past a generic search and are looking for a specific kind of treatment. A practitioner who can speak to “bioidentical hormone replacement therapy” or “testosterone therapy” directly in their marketing via their website, social media, and email is going to attract a more qualified patient.
Local Intent: Finding a Local Functional Health Practitioner
We also saw a massive amount of local intent. Patients aren’t just looking for information; they’re looking for a doctor or a clinic near them. The rising search terms included:
- "bioidentical hormone replacement therapy doctors near me" (+60%)
- "hormone replacement therapy online" (+50%)
This is a massive signal. Patients are ready to act. They’ve done their research, and now they want to find a provider. If you’re a hormone clinic, your primary goal is to make sure your practice is the first thing they see when they search.
Related Functional Health Issues
Our data also showed strong connections to other health topics, which is a big opportunity for your content marketing. Patients are connecting hormone therapy to:
- Menopause
- Perimenopause
- Weight loss
This isn't just about SEO; it’s about providing valuable, authoritative content that answers patient questions and builds trust. The practitioner who educates and provides clarity is the one who ultimately wins the patient.
So how do you take all this data and turn it into real patient bookings? It starts with your marketing fundamentals.
Your 3-Step Plan to Get Your Functional Health Practice Found by These Patients
This isn’t about being a marketing genius. It’s about being smart and following a proven method. The Grow Smarter Method is our framework for this, and it starts with a strong foundation. To get found and attract more patients for your hormone therapy services, you need a plan that covers your Google Business Profile, your website content, and your performance tracking.
Ready to Go from Guessing to Growing?
The demand for hormone therapy is growing quickly, and patients are actively searching for a practice just like yours. The businesses that follow a clear, data-driven plan will be the ones that capture that growth. If your patients aren’t finding you on Google, their finding your competitors. Don't let your practice get lost in the noise. It’s time to stop guessing and start growing smarter.
Too busy to do it all yourself? Get a FREE Grow Smarter Assessment. We'll diagnose your local marketing presence and show you exactly where the gaps are, and how we can help you fix them. Ready to fill your calendar with new patient bookings? Let’s get started!
