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Shifting from Aesthetics to Longevity: Scaling an $8M Practice from Scratch

Marcus Repp’s blueprint for scaling a cash-pay clinic: Shift from aesthetics to high-profit Longevity Medicine to hit $8M by capturing first-mover advantage.

How do you transition a successful aesthetic business model to the high-growth, high-value world of Longevity Medicine? In this episode of Grow Smarter, host Andrew Hong speaks with Marcus Repp, who successfully scaled his first clinic into an $8 million revenue generator in three years.

Marcus shares the exact blueprint for this strategic shift, breaking down the consumer trends, the financial pressures forcing the pivot, and the crucial operational and marketing moves required to safely integrate services like GLP-1s and hormone optimization into your practice.

 

1. The Pivot: Why Traditional Medspas Must Evolve

Marcus argues that the pivot to Longevity Medicine is no longer optional; it's being driven by massive financial and patient pressures:

  • Reimbursement Decline: The primary driver is the decline in insurance reimbursement and the rising staff overhead needed to "chase pennies". This forces traditional providers to abandon the insurance treadmill.
  • Patient Demand: Patient demand for cash-pay services—specifically peptides, GLP-1s, and preventative diagnostics—is outpacing traditional services. If a clinic can't provide it, the patient will leave.

2. Marketing the Shift: Bridging the Aesthetic "Want" to the Longevity "Need"

The key to a successful pivot is changing your messaging from "want" (aesthetics) to "need" (healthspan).

  • The Busted House Analogy: Position longevity as the foundation. If the foundation is busted (hormone imbalance, pipe issues), the beautiful front lawn (Botox) won't save the house.
  • The Cross-Sell "Permission Slip": Use in-clinic symptom intake forms to give the practitioner a neutral "permission slip" to discuss deeper health issues. This avoids an awkward sales pitch and opens the door for a cross-sell.
  • Education, Not Selling: Use email newsletters and in-clinic educational loops to simplify complex terms (BHRT) into relatable symptoms: "Do you deal with brain fog, energy issues in the middle of the day?". Education is the tool that sells ethically.

3. The Scaling Blueprint: Packaging and Technology

Marcus's rapid $8M growth was built on systems that simplify complex offerings, making them repeatable and scalable.

  • 4 Core Buckets: Simplify your offerings into foundational, scalable programs. Marcus's model used medical weight management, hormone optimization, libido optimization, and medical aesthetics.
  • Symptom Messaging Wins: When packaging services, dial in on symptom messaging instead of technical medical terms (e.g., thyroid deficiency) to avoid overwhelming patients.
  • The Word-of-Mouth Engine: Marcus achieved a peak of 300 new patients a month with virtually no marketing spend. This organic growth was powered by successful longevity patients who became "walking billboards" with their friends, often resulting in "two-for-one" sales (e.g., a wife getting optimized, which then motivates her spouse).

4. The First Mover Strategy

Strategic Investment: An effective long-term strategy involves making investments in Longevity Medicine keywords today, even if the current search volume is lower than traditional terms. This is a deliberate sacrifice of short-term traffic to "capture the domain authority" and market share in the next wave of Medspas.

And a surprising truth has emerged: most practice websites, even the ones that look professionally designed, are silently sabotaging their own growth.

They’re not just underperforming; they are actively sending ideal, high-value patients directly to the competition. This isn't a rare problem, it seems to be the norm. And it usually comes down to the same four critical, yet easily fixable, mistakes.


Want to connect with Marcus Repp and Elysium Longevity?

Want to figure out where you’re wasting and how to grow smarter?

Reach out and schedule a Free Grow Smarter Assessment. It's a no-pressure, 30-minute call where one of our experts will personally review your website and your overall digital strategy. We'll diagnose any gaps, show you what your most impactful next steps should be, and give you a clear path forward. Stop guessing and grow with confidence! 

Read the Full Transcript

Andrew Hong: Welcome everyone to the Grow Smarter Show brought to you by Tobii Marketing Media. As a founder, you know the pressure of making every marketing dollar count. My mission at Tobii Agency is to help healthcare and wellness entrepreneurs have more confidence in their marketing media investments. So welcome back to the show. The conversation today around aging has fundamentally changed. It's no longer about simply looking younger. It's about extending the time we spend healthy—our healthspan alongside our lifespan. This movement is creating massive opportunities in the cash-pay healthcare market. The global anti-aging and longevity market, which sits at the core of today's discussion, is projected to grow from $77.3 billion in 2024 to over $537 billion in 2034. North America leads this change, valued at just $10 billion in 2024.

Today we are joined by Marcus Repp, the founder of Elysium Longevity, an incredible entrepreneur and systems expert. He is an industry leader who not only recognized a significant trend but also built an $8 million practice by leveraging it. Marcus built his first cash-pay clinic from a two-room startup into an eight-room, 4,000-square-foot facility, generating over $8 million in revenue in three years. He's a veteran in the space, having spent over 13 years partnering with more than a thousand clinics nationwide on practice growth, clinical training, and even FDA clearances. Now, through Elysium Longevity, he's empowering other healthcare providers to launch and scale their thriving cash-pay clinics with the exact playbook that he used. We're honored to have him here on the show today to discuss the business case for Longevity Medicine.

So Marcus, welcome to the show. Great to have you here, man.

Marcus Repp: Thank you, happy to be here.

Andrew Hong: So we met at a conference, and I remember your story sticking out to me because at the time you were scaling your practice. But the story that stuck out the most was that you got your feet wet in the healthcare, medical device sales industry by buying an Airstream and towing that sucker around Texas selling medical devices. So you've come a long way, obviously. So tell me a little bit about your journey and getting started in this world to where you are today.

Marcus Repp: Yeah. So I've always been interested in healthcare. I've worked in healthcare since college. Originally, I had planned to go to medical school, and the landscape in healthcare as a physician was changing a lot at that time. Fortunately, I had exposure to a lot of healthcare providers working in the ER setting in college, and they really encouraged me to think deeply about becoming a healthcare provider. So I pivoted and shifted to more clinical lab sciences, worked in a hospital lab, got to a point where I was managing working with vendors for our supplies and equipment. One of my vendors put the bug in my ear of considering doing that line of work. So I started putting my resume out there—oh my gosh, this was probably 13 years ago. I got a phone call from a company called Allergan one day when I was driving home from work—never heard of them. I was like, "Well, why not? This is in the direction I want to go." Eight interviews later, I got offered a job to work in their injectables division, which they were launching a new department in Austin. So I started there, which was really a golden start in the aesthetic industry. I've done everything from injectables to devices, to medical skincare, to body contouring over those 13 years, and really just learned that side of the industry and the ins and outs of it. That was at the peak of what I call the medspa wave.

Andrew Hong: You got in before it crested. So tell me about... you obviously got involved in starting your own practice and had some partners along the way, but what I really want to talk about today is the bigger picture around Longevity Medicine. We'll have another episode where we talk more about tactics, but I wanted to focus more on this. Maybe five or six years ago when I heard the term Longevity Medicine—and a lot of these terms get crossed over, maybe used improperly: anti-aging medicine, regenerative medicine—the first thought that came to me was always stem cells and people going overseas to get them done. But the reality is this idea of longevity, like I spoke about in the beginning, because of content, YouTube podcasts, and people being more curious about their health... this has been a very interesting space to me. When you talk about this longevity surge in the longevity economy, what do you see as the two or three big consumer trends driving the shift of consumer interest in longevity?

Marcus Repp: Yeah, what's fascinating is exactly what you said, that shift in interest. I think what we're starting to see is a very empowered and educated consumer in this space. These giant databases of information like PubMed are no longer being utilized by just healthcare providers. We see it in podcasts now where patients are watching, or the consumer is hosting a podcast like this; the TikTok content; Andrew Huberman and his lab notes for subscribers; Rhonda Patrick is another example sharing education. A lot of these patients, when they come to us, are already self-diagnosed, quote unquote, and looking for solutions proactively. That's a huge thing that has shifted significantly. We're not the basis of their foundational knowledge anymore. We're just validating their curiosity now and positioning our clinics as the trusted interpreter of that science to validate the outcome they're trying to improve, which is the quality of their life. So I would say that's the first one.

That ties right into the next part: the shift that has occurred from sick care to preventative care. People don't want to wait anymore to get treatment when they're having impacts or symptoms. People are looking for better energy, mental clarity, cognition, performance, and just day-to-day aspects of their life. I think a big opportunity for us as clinic owners is to highlight those outcomes people can get from preventative care: vitality, resilience, a boost in productivity by being preventative versus just treating symptoms once they arise.

Those two points lead into the third point: this cash-pay concept has become normalized. Consumers paying for aesthetic treatments, maybe a Peloton subscription or a Whoop—these are people already ready to invest in their health because they're doing it in other areas. They're the ones we're seeing very easy conversion for when it comes to peptides, GLPs, and some of these advanced lab diagnostic tests people want. The message has shifted. The consumer is ready to focus on investing in their quality of life versus saving money and planning for medical bills later when things go wrong.

Andrew Hong: Yeah, especially now... Marcus, our generation, I think we're one of the first maybe to, not question the traditional medical establishment, but we have options available using different modalities to address not only symptoms but also functional, root causes. You got your feet wet in medspas, and we saw the explosion of medspas adding more services. Then you saw the rise of integrative medicine, functional medicine, which crossed over a bit into DPC (Direct Primary Care). The point is, a lot of these non-traditional healthcare organizations—NPs or entrepreneurs partnered with providers—are offering services not traditionally linked, but it makes more sense in the integrative care market to have them under one roof. I remember when we first met, you used the statement, "Help you look good and feel good from the inside out." It's not just Botox and fillers; you might also get hormone replacement therapy under the same roof, maybe with the same provider. As the functional, integrative, and medspa models have evolved, what do you see in that market now? What trend do you see with integrative and functional medicine, and what does that mean if you're looking to get into longevity medicine or add it as a service?

Marcus Repp: I think we're at a unique crossroads with healthcare in our country, with people recognizing how much better it can be. I can say the system's broken, but people are just looking for something better. There's still a huge gap in education and awareness on what longevity medicine is, what functional medicine is. But the root of what people are looking for is prevention and improvement now, earlier in life. The messaging behind it is a huge opportunity. I foresee the next decade being the next wave of, quote unquote, medspas. When you and I met, we struggled with how to define our clinic. I consider my clinic truly a longevity clinic, but consumers don't quite understand that. Even "functional medicine" or "concierge healthcare" doesn't explain it to the broader population. It's actually, in my opinion, exclusionary based on the verbiage, making people think it's not attainable.

There's a huge opportunity to figure out how to position, market, and brand this type of healthcare because part of our core values is accessibility. It's so impactful. If somebody's already practicing this, trying to integrate it, or maybe marry the medspa concept with longevity medicine, there's a lot of opportunity. That's the fun part of being in the early stages—it's just trial and error. We figure it out. But the people ready to be early adopters and push that forward can have a unique advantage, like first to market.

Andrew Hong: Yeah, it's interesting. I'll give you a case study. One of my clients, traditionally more integrative/functional medicine, we were reviewing her website. Initially, we built it focused on "functional medicine" because SEO-wise, more people search for that than "longevity medicine," "stem cell therapy," or "peptides." She looked at the first draft and said, "This is a miss. I want to message more towards longevity, anti-aging, regenerative medicine, related medical aesthetics." We did the research and told her, "Search volume is a fraction compared to functional medicine terms. Traffic will probably drop." As a marketing agency, you have to warn clients. But credit to her, she said, "Great. I think there will be more interest. I want to be seen as the first mover, grab domain authority around this. I'm good with it." She's built an awesome practice over three years, similar to how you scaled yours. Most practice owners I talk to, even successful ones, aren't willing to take that longer-term thinking: give up something today for something bigger tomorrow. That's an important point: you have an opportunity now to get ahead, capture market share. I don't think this is going away.

Let's talk about Elysium. Your messaging focuses on healthspan and lifespan, not just aesthetics. Aesthetics are a piece, but how should providers communicate the value of healthspan? If a customer is buying traditional aesthetic or functional medicine services, how do you pivot the messaging or expose them to that concept?

Marcus Repp: Yeah, it's just reframing what the traditional aesthetic client comes in looking for into the context of vitality. This isn't just about looking younger; it's about the energy, metabolism, hormone balances that naturally empower you to look and feel your best. An easy analogy: you can have a house with a beautiful front lawn, but if the foundation's busted, pipes have issues... the house looks great outside but could be falling apart inside. That's a simple analogy. It comes back to vitality. We're exposed to more things environmentally now—food, cookware. It's reframing that messaging, getting people to understand how to take charge of their health as a whole.

One big challenge with traditional aesthetic scenarios is people are used to walking out with their outcome delivered immediately. With GLP-1 weight loss, hormone therapy, peptides—these are 6-12 month+ commitments for long-term impact. That's a big connection we have to make: these are improvements over time. You'll sleep better, think clearer, have more energy. Those are wins you'll see within weeks. If you connect those, it turns you into... injectables are a want, not a need. Longevity medicine is a need. During the pandemic shutdown, some medspas stayed open as a medical necessity because of other services. People need those things. Getting the aesthetic consumer to understand the value, bridging the familiar with the new—position healthspan services as the foundation behind aesthetic treatments.

Andrew Hong: Are there aesthetic treatments that lend themselves well to recommending longevity treatments? Someone comes for Botox—is there a pivot?

Marcus Repp: Biggest challenge: I don't think people associate yet, "My Botox clinic can help bring my libido back or hormones or get rid of brain fog from approaching menopause."

Andrew Hong: Fair. Do you think they don't even talk about these health issues with their injector?

Marcus Repp: Some do, depends on the injector. If the injector is going through the same things, it's easy to be relatable, share their experience. One trick that worked well: a general symptom intake questionnaire. Optional, but broke it down into layman's terms: "Check if you experience any of the following." Example: Urinary incontinence. We have a device for that. But instead of asking, "Do you deal with urinary incontinence?" (not everyone knows what that means), ask: "Getting up to pee frequently at night? Dribbling when you laugh/sneeze?" Make it understandable. They check it, giving you insight. We called it the "permission slip" in aesthetics. Someone comes for forehead lines but needs neck tightening? They checked "crepey skin on neck." Practitioner uses that: "I saw you mentioned concern about this. Did you know we have these things?"

That's the in-clinic interaction. Also, proper marketing in the clinic. Our TVs in every room had educational loops, breaking it down. If you put "Bio-identical hormone replacement therapy" on a screen, not everyone understands. Break it down: "Deal with brain fog? Mid-day energy issues? Might be a candidate for hormone therapy. Talk to us."

Andrew Hong: Nobody, especially if you're not looking for it. That's so important. You mentioned in-clinic marketing activations. Something that blows my mind: practices open a few years, successful, thousands of patients... they don't use their email lists! They only send emails trying to sell something ("Re-up on GLP-1s"). That gets annoying fast. If you use your email list with a simple monthly newsletter... Everyone tells me "Email's dead." It's still the highest ROI marketing channel, period. When someone gives you their email, they raised their hand: "I want to hear from you." They want info that's funny, useful, helpful—not always sold to. When practices only lean on their list for new sales or promos, it lessens the equity.

My recommendation: Every month, send a newsletter educating about a service. Write about BHRT for someone getting fillers. Write for the current customer who knows you but not your other services. November newsletter all about BHRT: effects on weight, libido, skin, hair loss. Educate the consumer first, start the conversation through education. You don't want to be directly selling when helping with health; feels greasy. Find ways to soft-market services.

Marcus Repp: Yeah, biggest challenge I saw with healthcare providers (MDs to estheticians): they went to school trained to save lives. Many now in this space come from traditional hospital/ICU/ER backgrounds. It's a block: "selling." But if you educate properly, education does the selling. Example: Menopause. Message: "You're not alone. This is completely normal." Many women getting injectables are probably put on SSRIs by their OB-GYN, told "it's all in your head," instead of addressing hormonal shifts. This unique area impacts so many parts of life. Letting people know it's okay, normal, because the system hasn't provided support—that's where we come in. Do it strategically, effectively, ethically. That's huge: ethics of asking for cash. I'm like, this provides an underserved market something desperately needed.

Andrew Hong: It's funny you say this. Education... I think back to when TRT (Testosterone Replacement Therapy) started getting mainstream. Started hearing commercials on sports talk radio 10 years ago. Reads for TRT supplements. As they did more, functional medicine clinics popped up. Educating... they knew their audience (men listening to sports talk). Created enormous demand. "Feeling tired? Libido low?" 30-second read explained T-levels drop with age, effects... "You don't need to feel those symptoms if you balance hormones." That was 10 years ago. More people familiar with BHRT/HRT now. Educating a captive audience who already trust you... putting something new in front of them already in the cultural zeitgeist gives a good shot at driving revenue from aesthetics to new modalities.

Marcus Repp: Interesting, tiny story. Weekend game night, new people. One individual telling me how much she's into functional medicine. (People ask what I do, hear my area, almost always want to talk about it. Usually Ozempic comes up in 5 seconds). She's textbook functional medicine patient—specific subset. Said, "Talk to my husband (at the party). He thinks anything cash-pay is a hoax just because they take cash." Even today, that perception exists. We had a conversation.

Andrew Hong: Interesting, huh? Fascinating. I always thought the opposite—people who could afford premium services would go cash-pay for the best.

Marcus Repp: Yeah, and these are high-income demographic people. That's his perception. Probably someone who'd greatly benefit. Age where hormone replacement therapy likely beneficial. TRT commercial? He's probably the person saying, "No, that's a hoax/scam because they take cash." Still out there, which surprised me.

Andrew Hong: Good segue. You've consulted 1,000+ clinics, seen business pressures. Specific to longevity medicine, what are the two biggest pressures pushing traditional practices or medspas to move into this cash-pay longevity model?

Marcus Repp: Number one thing I saw even 16 years ago starting in medspas (dealt with primary care, OBGYN, ER docs opening accounts): reimbursement decline. Insurances pay less, deny more. Requires more staff overhead to chase pennies. Quickly realize they can't scale or retain important staff on the insurance treadmill. Technology... crazier today with AI. 16 years ago, providers said, "Insurance has formulated medicine. If we don't have this in the chart, denied." Taking thought process out of healthcare. "No, you can't treat them."

Andrew Hong: Right. Choose your own adventure logic.

Marcus Repp: Yeah. "What if... then this..." conditional logic. Human body isn't that way. Lot of frustration. That's number one. Then, what they're seeing is the demand. Demand for cash-pay services from patient/consumer side is outpacing traditional services. I'm an example. On my own marketplace healthcare plan 6-7 years. Considering changing to higher deductible/catastrophic plan because most of what I do I pay cash for anyway. They're seeing that. Asking for GLPs, peptides, advanced diagnostic/performance healthcare. If a clinic can't provide that, they'll find it.

Andrew Hong: Yeah. You've worked with clinics founded by NPs. Unique model, can do much of what physicians do, but might have specialty (integrative psych, holistic medicine, herbal remedies). Lot of tools traditional provider might not have because it's not in the "if-then" logic. This trend of people getting info on their own... internet democratized info. Also, pandemic/COVID created mistrust in traditional medical establishment. People asking questions—great thing. Free to choose care type. Stats show longevity market increasing tenfold next 10 years. Not going away.

Saw medspa boom (aesthetics). Wave of GLP-1s (challenges there). Mixed in: functional/integrative medicine. Competition fiercer than ever. Some practices, I tell them, "SEO... lot of competition here. Not 30 days. 3-6 months to top search. Need to invest ahead of ROI." If market getting competitive, entrepreneurs ask, "How do I innovate? Bring something different?" Book: Blue Ocean Strategy. Create your own market instead of fighting head-on. If in area where longevity medicine is cutting edge... maybe start making investments, educating community, creating demand. Still confusion, people don't know about it yet. Feeling competition? Marcus felt it, saw right pivots.

Marcus Repp: One thing I mentioned: consumers more educated/informed. Add ChatGPT... wild. Whole ninth degree of WebMD culture. Clinic's responsibility/opportunity to validate patient curiosity, position as trusted interpreter. Trying at Elysium Longevity to build provider community. Don't believe in competition. Magic in my clinic is employees/providers, how we do it. Can give blueprint away, won't be done same way because of people/culture. Believe in supporting that, being collaborative. Very early in this opportunity.

Andrew Hong: Next episode, we'll talk blueprint, tactics. If you pick one item most contributing to your success—operational or strategic marketing piece a provider might overlook transitioning to longevity?

Marcus Repp: Interesting... I believe in selling outcomes and treatment packages. Worked well in aesthetics. "Face look better? 5 things improve that. Execute over 18 months, X price. Buy a la carte or upfront (locks in appointments/revenue)." However, in this space, patients get overwhelmed if you sell everything. Make sure clear programs. Broke my clinic into four buckets: Medical Weight Management, Hormone Optimization, Libido Optimization, Medical Aesthetics. Four foundational things almost anyone can benefit from. Offerings digestible, scalable. (Weight loss patients become hormone patients, vice versa. Hormone ties to libido). If libido issue, seems functional (P-shot/O-shot)... got to look at labs, see root cause. Having clear, articulate messaging/pathway. Comes back to: What's patient goal? Clearly defined. If practices dial in symptom messaging, gets easy. Throwing technical terms (urinary incontinence, testosterone deficiency...) overwhelms. Crosses specialties (thyroid...). Confusing. If just "We offer improving healthspan," then talk more... you win. Biggest thing: paralysis by too much information.

Andrew Hong: Yeah. Packaging is biggest challenge I see. As marketer, deal with packages already made. "Give me what I need to market." Then realize marketing not working (optimized messaging, visuals, targeting...). Leads back to: competitive pricing? Packaging too complicated? Know what they're buying? When packaging longevity services, how should provider think about it? Root symptom/issue? Scalability/provider availability? How to package if wading into this?

Marcus Repp: Yeah, clear defined things important. Starts with robust, comprehensive consultation. Another challenge: providers uncomfortable charging $1,000 for functional medicine consult. You're going over 3-4 disciplines a patient would pay a la carte consults for—over $1,000. Starts with good assessment. If aesthetic patient might be hormone candidate... hormone consult. But proper lab work finds other things. Make sure alignment there: patient looking for? Practitioner goal? Make mistake throwing $10k package at someone considering microneedling who just wants appearance improved ("feel younger inside than look outside"). Really understand patient goals, where they are, meet them there. Be facilitator: "Okay, things we talked about... making a plan." Actionable, patient feels comfortable/knowledgeable. Example: Went to ortho for neck problem, referred to specialist. Walked out, couldn't explain to ortho friend what they referred me for. So much info fast. Worked healthcare 20 years! Need to remember we speak different language than consumers.

Andrew Hong: Most of us can't. 100%. Do same with marketing jargon. Great point.

Marcus Repp: If relatable... love menopause/perimenopause point. "Lose keys? Lose thought mid-sentence? Brain fog mid-day? Exhausted before dinner?" Mass population deals with that. Lifestyle. One practitioner did well: she lived that life, could meet them where they were, relate. Always use power of own testimony.

Andrew Hong: Fantastic consumer perspective. Curious: provider run clinic a bit... why come to you? What's on their mind? "Medspa market too competitive, need other things"? "Interest in longevity, no idea how to pivot"? Initial conversations? Know many out there thinking this.

Marcus Repp: Biggest element growing my business fast (peak: 300 new patients/month): word of mouth. Wasn't spending on marketing. Word of mouth so powerful. GLPs/hormones: walking billboards (how look/feel/show up). Why those are my two core areas building these businesses.

Andrew Hong: So if doing pure aesthetics, everyone asks for GLP-1s, want to figure it out... practice ops, messaging, compliance things maybe? Technology... Marcus understands practice ops guts and tech stack needed to build scalable practice. So hair not on fire getting 300 new patients/month. Highlight to audience: why people talk to you? Interest in hormones/demand, figure out pivot? Or GLP-1s? That where focus is?

Marcus Repp: Yeah. Great example hormone side: Female comes, gets optimized (energy, vitality, libido back). Goes home, wears spouse out (libido improvement). Spouse comes in, becomes hormone candidate. Spouse tells friends. People forget how foundational intimacy, libido, feeling good, confidence is. Form of currency, how we show up. Traditional healthcare dismissive. Should be normalized as talking about cholesterol. More we do that, make safe place to talk, deliver effective/safe therapies... everybody wins. Comes back to foundation: trusted resource. How we did it: did everything on ourselves/family before patient. Talk from experience.

Andrew Hong: Yeah, great. Authenticity in healthcare now more important than ever. Building trust. Marcus, great episode. Get you back, talk more, get in weeds. Two big takeaways: 1) Big trend longevity market, but messaging/education needed if jumping in. Not just put service on website, hire NP. Work needed to build pipeline depending on market. 2) GLP-1s, weight loss, hormones, peptides... touch so many lifestyle things, allows cross-sell. Came for lifestyle thing, might affect inside with longevity services. Opportunity there, but not shooting fish in barrel. Corral them, message, bring together. Make investments early today... next 5 years, like Marcus said, next wave medspas. Think where medspas were when Marcus got in... we're there now with longevity. Forward thinking? Make investments today. Marcus, tell us where we find you? Website, socials?

Marcus Repp: Website: https://www.google.com/search?q=ElysiumLongevity.com (E-L-Y-S-I-U-M Longevity). Same on Instagram. Those two places. Community launching soon on website for people wanting to learn, collaborate, be impactful together.

Andrew Hong: Cool. Marcus, we'll have you back, talk more tactics. If you're healthcare/wellness entrepreneur ready to grow smarter, we're here. Specialize in foundational marketing assets: professional websites, local SEO, paid ads, HIPAA-compliant CRM. Get personalized assessment: tobeagency.co. Don't forget subscribe. See you next episode. Thanks for joining, Marcus. Talk soon.

Marcus Repp: Thank you.

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