You’ve planned your video podcast for smooth SEO and successfully completed production. Now it’s time to get technical!
Video post-production involves making your new recording look and sound more polished, and then editing it into segments that work well for each of your distribution channels.
Effective post-production will require a combination of software skills and digital marketing knowledge. Try these five steps to create video content you can use throughout your strategy:
1. Refer to your video content strategy
This step begins long before the camera starts rolling. In order to be useful within your marketing funnel, you will need to edit each video podcast into smaller clips that are optimized for their respective channels.
For example, a 30-minute video podcast detailing an intricate industry concept can be divided into shorter segments for use on social media, on your website, and in other marketing channels such as email.
The full video will be uploaded where long-form video is appropriate, such as on YouTube, and the audio-only version can be delivered through Apple Podcasts and Spotify,
Sticking to a solid, consistent strategy will help you stay on track and minimize wasted resources.
2. Use the right software
There are many video editing apps and audio editing software options available, at any budget level and skill level. Here are a few options:
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Free: Apple iMovie and Windows Movie Maker offer most of the basic features you’ll need, without being overly complicated. You can use these tools to edit your video podcast into clips, insert still images, add titles and credits, and include transitions.
Other contenders are Lightworks, a powerful video editor packed with all the useful features you’ll need, and Shotcut, a free open-source program that offers great filters and easy navigation.
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Advanced: You’ll get more functionality with a paid editor, but most are geared towards a higher video post-production skill level. If you’ve never used video professional-level editing software before, give yourself plenty of time to learn the ins and outs.
Adobe Premiere Pro and Apple Final Cut are two of the most popular options, and will definitely give you all the functionality you’ll need to create effective video podcast content.
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Audio-only: Apple Garage Band and Audacity are popular and useful free options. Adobe Audition is a more professional option, often used by musicians for high-quality output.
3. Refer to video post-production best practices
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Include transcriptions: Adding a transcript to your videos makes them rankable by search engines like YouTube and Google.
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Optimize metadata: Use keywords in video titles and video descriptions for SEO and to make them more viewer-friendly.
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Account for mobile views: Text and graphics that appear readable on a computer screen may be indiscernible on a smartphone.
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Create a clear call-to-action: Add text to the end of each video that directs viewers to the next step in their journey through the marketing funnel.
For your full-length video, utilize YouTube End Screens to include clickable elements that send people where you’d like them to go (your website, another video, etc.).
4. Be mindful of length
The channels you use all have optimal video lengths to maximize the number of viewers you can attract.
We love HubSpot’s guidelines: 30 seconds for Instagram, 45 seconds for Twitter, one minute for Facebook, and 2+ minutes for YouTube.
5. Use an auto-publisher
Services like Vimeo and Hootsuite make it easy for marketers to publish videos to multiple channels like Linked In, Facebook, Twitter, and more in one click. Most auto-publishers will also format requirements like media type, file size, and aspect ratio automatically.
Could you use a hand with your video post-production? The experts at Tobe are ready to jump in. Don’t hesitate to reach out and learn how we can help.
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