Running a business has never been the easy road. However, in recent months the road ahead has become a bit rockier.
Podcasts are really fun to make, but that’s not why businesses typically choose to create them.
The journey from prospect to satisfied customer, also called the customer lifecycle, presents many opportunities to build and nurture relationships. B2B marketing videos are an increasingly important part of that journey, allowing you to better connect with your audience and provide valuable content throughout the buyer’s journey.
Just like the leaves of an evergreen tree stay vibrant year-round, evergreen video content stays relevant and useful through any season (and in any stage of your marketing funnel).