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As of June of 2020, it’s estimated that almost 66,000,000 people — or 42% of the American workforce — are now working from home. (Stanford’s Institute of Economic Policy Research).

Here’s a question for Human Resource departments and all you business owners out there...How do you communicate with your employees? More specifically, how do you communicate in a way that actually resonates with your employees?

Podcasting is a unique and powerful way to connect with your audience. But who’s listening? What do we know about the average podcast listener?

As business owners, we knew from the beginning that running our own company wouldn’t exactly be a walk in the park. However, we never could have expected that a pandemic would turn the world on its head. 

Video and podcasts are like the Swiss army knife of content. They can help you achieve pretty much any marketing goal, from the top of the funnel to the bottom. 

If a picture is worth a thousand words, a video is worth millions of them. Video can convey a message of any level of complexity and emotion in a bite-sized, easily retained format. In business, the first place we think to apply our video capabilities is in marketing to attract and convert leads. 

Grab your party hats, it’s time to ring in the new year! 2019 brought us some fascinating insights and set the stage for major changes on the horizon. Here’s what we learned at Tobe Agency this year, and what we’re eyeing for 2020.