Sales

The influx of inbound marketing has given rise to a new challenge for marketers – rather than simply providing as many leads to sales as possible, marketers have now been put into the position of providing qualified leads to their sales teams.

Today’s sales teams face a similar challenge when it comes to efficiently converting prospects into customers. A cold call script followed by an impersonal sales email or two just won’t cut it anymore, especially in this digital age of limitless information and competing options at your customer’s fingertips.