4 Minute Read
The journey from prospect to satisfied customer, also called the customer lifecycle, presents many opportunities to build and nurture relationships. B2B marketing videos are an increasingly important part of that journey, allowing you to better connect with your audience and provide valuable content throughout the buyer’s journey.
4 Minute Read
If there was one ingredient you could give your sales team that would increase conversions x4, would you use it?
4 Minute Read
Video marketing, like any other piece of your inbound strategy, should never be haphazard. Each video you create has a purpose along the buyer’s journey and should be placed accordingly. Are you matching the right videos to the right stage of the buyer’s journey? Let’s find out.
6 Minute Read
Modern buyers have greater access to information than ever before. They are both highly informed and wary of products in unprecedented ways, and because of this, sales teams are forced to adapt.
5 Minute Read
Conventional sales tactics no longer resonate with audiences. The modern buyer has changed, and businesses that don’t adapt or accommodate for that change are only setting themselves up for hardship down the line.
3 Minute Read
Picture this – your marketing department and your sales team are united as one – holding hands and frolicking in tandem through a meadow, all the while creating amazing content that is useful to marketing, sales, AND your customers, the ideal sales and marketing alignment scenario, isn't it.
4 Minute Read
As we embark upon a new decade, it’s more important than ever to adapt our marketing strategies to changing technology and consumer preferences. At the helm of these changes is the rise of video marketing. Is your video marketing strategy on par with the rest of the business world? Here are some quick stats:
