In the marketing world, we like to throw around buzzwords. “Branded content” might seem like one of them, but this particular marketing buzzword is here to stay.
Podcasts are about more than just recording audio and uploading it to the Internet. Proper planning, creative vision, and timely execution are key to a successful launch.
Here’s a question for Human Resource departments and all you business owners out there...How do you communicate with your employees? More specifically, how do you communicate in a way that actually resonates with your employees?
What is the most important measurement of your marketing efforts? Most executives would give the same answer: ROI. We’re most comfortable creating marketing content that is easy to track through to the final purchase. We like to know exactly who our audience is and how to reach them.